Mumbai Entertainment Guide

Though Mumbai thrives during the daytime, evenings take a much more sedate turn and the most popular evening activity in Mumbai—by far—is strolling on the beachfront promenades and taking in the markets and outdoor activities there. Families enjoy an occasional night at a local restaurant or an evening cricket match.

 

Plenty of bars and nightclubs rock during weekend nights but anything more than beers at the pub during the week is pretty much unheard of in Mumbai. As a general rule, once the night markets and street stalls wind down and pack away, nearby bars wrap up soon after, and the streets empty out.

Visiting Mumbai without taking in at least one Hindi film at a local cinema is like visiting Sydney without looking at the harbour. Mumbai is movie-mad and some of the theaters here are beautifully decorated.

Chowpatty Beach

Easily one of Asia’s great sights, the night-time promenade along Chowpatty Beach is an unforgettable Mumbai sight. The lights of Marine Drive backdrop a scene that is frenetic and peaceful all at once—tens of thousands of locals and foreigners getting fresh air and a sea breeze while hawkers and vendors sell everything from kites to hamburgers.

Cinema

The gorgeous Art Deco Regent theater is one of Mumbai’s architectural highlights and it shows a range of local and foreign films. Located in the Colaba tourist hub, it draws a wide range of movie-goers and Titanic still holds the venue’s box office record. Elsewhere, Bollywood epics replete with endless musical numbers play at thousands of cinemas—just look for the football pitch sized billboards.

Nighttime Café s

Café Mondegar is an exemplary Mumbai café /bar with murals on the walls, a jukebox and a mix of backpackers and local movers-and-shakers. The legendary Leopold’s café spills onto the Colaba streets seven nights a week and on weekends Voodoo hosts Mumbai’s—and one of India’s—only gay nights.

Street Scenes

The markets around the Fort area and Colaba thrive once the sun goes down and the heat subsides by a degree or two. The sheer amounts of shoppers can be daunting but once you get used to the crowds, the atmosphere as well as the bargains should draw you back for at least a second night.

Hotel bars

Shun the heat and dust and spend a cooling night underneath the slowly-turning wicker ceiling fans of any of Mumbai’s ritzy five-star hotel bars. The Taj Mahal hotel bar is particularly good, but any of the places on Marine Drive offer very beautiful and quite peaceful evening retreats.

An Easy Way To Boost Your Online Sales

Would you believe me if I told you that many times the solution to skyrocket sales on a slow selling digital product or physical product such as a double din car stereo, is to raise the price? When I first started to market online, I didn’t truly understand this concept. I used to ask myself why customers would actually want to pay more for a product. It just seemed like it was a myth straight out of bizarro world.
Of course this was before I learned about “perceived value”. A higher priced product is usually perceived to have a more significant value in the customer’s mind. Now that I have been marketing online for well over ten years, I have seen this phenomenon in action countless times.
A famous Internet marketer I once knew put this theory to the ultimate test by first giving away an ebook for several months, then he turned around and sold it for $47 a pop. Amazingly, he sold thousands of copies and without a doubt proved his point; perceived value is an extremely critical psychological tool.
The kicker is, while he got a few positive comments about his ebook while he was giving it away, he was absolutely flooded with positive reviews when he began selling it. This is because of the perception that since the ebook was free, the content didn’t hold any real value. However, when people had to pay for it, the content became much more valuable to them.
It was comical, but true.

This is why you should never be afraid to raise the price of your products, especially if one of them isn’t selling well. This not only can boost sales, but also increases your profit margins substantially. I have done this many times and it works like a charm, even though it isn’t always successful. If you find sales are dropping off significantly after the price increase, then nothing is stopping you from lowering the price again. If sales remain the same, you will have increased your profit margins. Do you see how powerful this concept can be?
If you are afraid to test your pricing points, you will never reap the substantial rewards that can come with it. Never be afraid to take action.